Twelve years ago, I was coaching in a school in Wythall, and if I’m being totally honest—I was really struggling. There was one group in particular that I just couldn’t connect with. Every session felt like a battle. The children seemed disinterested, disruptive, and, truthfully, it felt like they didn’t like me much. The worst part? That feeling became mutual.

At AU Sports, we believe the earlier a child experiences the joy of being active, the better—and not just for their future in sport, but...

One of the biggest challenges in grassroots coaching is striking the right balance between fun and development. As coaches, we want to...

Advice on where to start your child's journey in sport. Why AU Sports Is one of the Best Coaching Services for Your Child At AU Sports,...

It’s often hard to explain how our services at AU Sports are different from the countless other coaching providers out there. On the...